![square video on youtube square video on youtube](http://getdrawings.com/vectors/youtube-logo-square-vector-26.jpg)
At right: How the video ad appears upon ad impression.At center: The portion of a 9:16 vertical video that is cropped for the initial ad impression.At left: How a vertical video appears if the viewer engages fullscreen mode.The image below shows how a vertical video appears in various video player modes. How different videos appear on the YouTube app Vertical video on initial video impression
![square video on youtube square video on youtube](https://i0.wp.com/www.mtctutorials.com/wp-content/uploads/2019/01/Youtube-3d-logo.png)
This advice applies to both Video campaigns and App campaigns. (Check out "How different videos appear on the YouTube app" below). To help your customers view more of your message in a vertical video, it's recommended that you avoid core messaging in the top 10% and bottom 25% of the video, as these are the areas most frequently cropped. Tip: Avoid core messaging in the top 10% and bottom 25% of the video The video player on the YouTube app will automatically adapt video dimensions to the player, whether your video is square, vertical, or landscape. Run these assets in the same Video or App campaign. For example, you might upload multiple videos of each type (vertical, square, and landscape), with each video having a different message. Tip: Upload ads with different messagesįor both App and Video campaigns, upload different versions of multiple videos across the recommended ratios. On the YouTube app, the video player will automatically adjust to ratios between 16:9 and 9:16. Important: Aspect ratios between these settings are allowed. If you want your video ads to appear optimally across different devices, it's recommended to use different video ratios for Video and App campaigns: When viewers hold their phones in portrait mode, vertical videos provide advertisers with a larger canvas to deliver their product's message.īest practice: Diversify your video creatives.If a user then selects the fullscreen button, the video will cover 100% of the screen when the device is held in portrait mode. For example, if you want to show a vertical video (such as a 9:16 aspect ratio), your vertical video will appear larger than a landscape video and will cover 75% of the screen with organic content beneath the video. The video player on the YouTube app automatically adjusts to the dimensions of your video. To better engage YouTube viewers on mobile devices, it's best to create a variety of different video creatives-including square and vertical videos-for your App and Video campaigns.